Erica Gibson Sanchez is a Los Angeles-based creative director and graphic designer specializing in advertising, branding and packaging. Partnering with clients that range from boutique brands to household names, she crafts memorable and expressive brand narratives influenced by a spirit of optimism, play and possibility. With an approach that blends art and design with storytelling and strategy, Erica responds to the goals of her clients using an intuitive compass grounded in research. Her aesthetic sensibility is joyfully multiform, opting for engaging contrasts that prioritize conceptual typography, bold imagery, and a sophisticated approach to material. Above all, Erica is energized by connecting with people. She believes that meaningful relationships create meaningful work and is always looking to collaborate with new voices.
Current clients: Grey Goose & Hawaiian Airlines
Previous Clients: TRESemmé, California Avocados, Whole Foods Market, Patron, Caesars Rewards, Valfre, Joie, Bottega Louie, Clare V, Joe’s Jeans
Jury member for The Dieline Awards 2017, March 2017
Visiting critic at Art Center: Packaging II Course, March 2016
Guest panelist for IIDA discussion "Creating Place", March 2016
Winner of Judge's Choice Award at Adobe Creative Jams, Los Angeles, November 2015
Visiting lecturer at Otis College of Art & Design, November 2015
Interviewed by The Dieline, September 2015
Previous Clients: TRESemmé, California Avocados, Whole Foods Market, Patron, Caesars Rewards, Valfre, Joie, Bottega Louie, Clare V, Joe’s Jeans
Jury member for The Dieline Awards 2017, March 2017
Visiting critic at Art Center: Packaging II Course, March 2016
Guest panelist for IIDA discussion "Creating Place", March 2016
Winner of Judge's Choice Award at Adobe Creative Jams, Los Angeles, November 2015
Visiting lecturer at Otis College of Art & Design, November 2015
Interviewed by The Dieline, September 2015