Erica Gibson Sanchez is a Los Angeles-based creative director and graphic designer specializing in advertising, branding and packaging. Partnering with clients that range from boutique brands to household names, she crafts memorable and expressive brand narratives influenced by a spirit of optimism, play and possibility. With an approach that blends art and design with storytelling and strategy, Erica responds to the goals of her clients using an intuitive compass shaped by insight and intention. Her aesthetic sensibility is joyfully multiform, opting for engaging contrasts that prioritize conceptual typography, bold imagery, and a sophisticated approach to material. Above all, Erica is energized by connecting with people. She believes that meaningful relationships create meaningful work and is always looking to collaborate with new voices.
Clients: United Airlines, Grey Goose, Hawaiian Airlines, TRESemmé, California Avocados, Whole Foods Market, Patron, Caesars Rewards, Valfre, Joie, Bottega Louie, Clare V, Joe’s Jeans