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Bottega Louie Chocolate Line

From the uncompromising quality of their gourmet products to the layered packaging experience that leaves customers delighted at every step, Bottega Louie knows how to elicit surprise and wonder throughout the entire journey of their brand.

While macarons are a staple of their patisserie, ownership always had a dream of launching a gourmet per-piece chocolate line. Working with world-class chocolatiers, we developed a line of twenty-five exquisitely-crafted flavors. When making our mark on this classic packaging experience, we leveraged one of our brand’s strengths: a painstaking attention to detail. The resulting packaging suite came in a sumptuous red with gold typographic detailing throughout. Offered in four distinctive sizes, we encouraged our chocolate lovers to create their own experience. The choice of packaging, materials and design provided a luxurious product that spoke directly to a customer with a penchant for decadence.

    ︎︎︎Product Development, Creative Direction, Packaging Design
In Collaboration with Art Director Danny Bobbe and Art Director Mary Smudde

Copyright ©2022 Erica Sanchez
Los Angeles, California