Grey Goose US Open 2020
Just because there couldn’t be any in-person cheering at Arthur Ashe Stadium for the 2020 US Open didn’t mean that you couldn’t be a part of the crowd. At the height of the pandemic we wanted to remind the Grey Goose community that watching from home was still a great way to celebrate together, especially with the right drink in hand.
For this campaign we inspired our audience to enjoy the match with its iconic signature drink, the Grey Goose Honey Deuce. With a kit delivered right to their doorstep—easy-to-follow instructions included—fans could mix up their own Honey Deuces from the comforts of their living room. Visually, we went for an unapologetically optimistic tone. A bright color palette and throwback art direction intended to lift the spirits of those cheering on from across the screen instead of in the stands.
︎︎︎Creative Direction, Design Direction
For this campaign we inspired our audience to enjoy the match with its iconic signature drink, the Grey Goose Honey Deuce. With a kit delivered right to their doorstep—easy-to-follow instructions included—fans could mix up their own Honey Deuces from the comforts of their living room. Visually, we went for an unapologetically optimistic tone. A bright color palette and throwback art direction intended to lift the spirits of those cheering on from across the screen instead of in the stands.
︎︎︎Creative Direction, Design Direction
Client: Grey Goose | Agency: MullenLowe LA | Director & Photographer: Heidi’s Bridge | Associate Creative Director: Erica Sanchez | Senior Copywriter: Josiah Hoeflinger | Junior Art Director: Alexa Spiroff | Cinematographer: Ben Carey | Producers: Jennifer Malki & Karen Young | Editor: Jessica Phearsome | Animator: Jorge Noujaim | Designer: Sandra Seo
