Hawaiʻi Starts Here
While many airlines can take you to and from Hawaiʻi, there’s only one that can make you feel like you’re on vacation before your vacation even begins. From the music playing as you take your seat, to the snacks and drinks served, and the authentic Hawai'i hostpiality – everything Hawaiian Airlines does encapsulates the essence of the islands.
Through a curated arrangement with purpose, poetry and emotion, “Hawaiʻi Starts Here” aimed to create the link between the inflight experience and the unique experiences guests have when they get to Hawai'i. We set out to show a side of the islands that went beyond the traditional beach and mai tai, and showed how Hawaiian Airlines knows their home unlike anyone else.
︎︎︎Creative Direction
Through a curated arrangement with purpose, poetry and emotion, “Hawaiʻi Starts Here” aimed to create the link between the inflight experience and the unique experiences guests have when they get to Hawai'i. We set out to show a side of the islands that went beyond the traditional beach and mai tai, and showed how Hawaiian Airlines knows their home unlike anyone else.
︎︎︎Creative Direction
Client: Hawaiian Airlines | Agency: MullenLowe LA | ECD: Laura Sampedro, Carlos Alija | CD: Tyler Kirsch, Erica Sanchez | Creatives: Jude Le Bayon, Elin Lindeberg | Producers: Marla Bahloul, Amanda Van Caneghe | Director: Thomas Ralph with Imposter | DP: Gaul Pora | Editor: Niles Howard at Work Editorial | Sound: Concret Form