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Hawaiian Airlines

Anyone can say they need a vacation. Actually taking one? That's another story. Hawaiian Airlines wanted to show how easy it is to leave the stress and mundane routines of everyday life behind, and escape to paradise.

With over 90 years of service and exclusively whisking passengers away to one destination: Hawaii, Hawaiian Airlines role of being the Keepers of Vacation extended throughout our 2022 campaign. The resulting design system featured a modular organization of their iconic color palette, breezy type arrangements, and the graphic hibiscus for a feel that instantly transported you to the islands.

    ︎︎︎Creative Direction

Client: Hawaiian Airlines | Agency: Mullenlowe LA | Director: Anthony Mandler | ECD: Laura Sampedro and Carlos Alija | Creative Directors: Erica Sanchez and Tyler Kirsch | Design Director: Fabio Brigido | Design Lead: Aaron Nandor

Copyright ©2022 Erica Sanchez
Los Angeles, California