Color The Classics
For the 2019 holiday season, Whole Foods Market wanted to celebrate Thanksgiving with a fresh point of view. Focusing on quality of ingredients, especially by way of color, this nationwide campaign highlighted a new take on holiday classics.
Our campaign opted for an elegant, pared-down visual approach to contrast the expected, and often cluttered, Thanksgiving tablescape. Emphasizing the fork as an elevated and singular vehicle, each iconic bite was a celebration of rich colors and vivid textures. Festive typography and a minimal composition was aided by a clever tagline to inspire passersby with new and creative possibilities.
︎︎︎Art Direction
Our campaign opted for an elegant, pared-down visual approach to contrast the expected, and often cluttered, Thanksgiving tablescape. Emphasizing the fork as an elevated and singular vehicle, each iconic bite was a celebration of rich colors and vivid textures. Festive typography and a minimal composition was aided by a clever tagline to inspire passersby with new and creative possibilities.
︎︎︎Art Direction
Client: Whole Foods Market | Agency: MullenLowe LA | Campaign Photography: Gentl and Hyers | In-Store Photography: Maren Caruso | ECD: Margaret Keene | GCD: Jeff Beberman and Barton Corley | Associate Creative Director: Erica Sanchez | Art Director: Faith Ivory | Copywriter: Chanler Bledsoe | Design Director: Florencio Zavala | Designers: Emilie Hahn and Kelley McQuillen | Production Designers: Josh Neilsen and Eric Warner
