Color The Classics
For the 2019 holiday season, Whole Foods Market wanted to celebrate Thanksgiving with a fresh point of view. Focusing on quality of ingredients, especially by way of color, this nationwide campaign highlighted a new take on holiday classics.
Our campaign opted for an elegant, pared-down visual approach to contrast the expected, and often cluttered, Thanksgiving tablescape. Emphasizing the fork as an elevated and singular vehicle, each iconic bite was a celebration of rich colors and vivid textures. Festive typography and a minimal composition was aided by a clever tagline to inspire passersby with new and creative possibilities.
︎︎︎Art Direction
Our campaign opted for an elegant, pared-down visual approach to contrast the expected, and often cluttered, Thanksgiving tablescape. Emphasizing the fork as an elevated and singular vehicle, each iconic bite was a celebration of rich colors and vivid textures. Festive typography and a minimal composition was aided by a clever tagline to inspire passersby with new and creative possibilities.
︎︎︎Art Direction
Client: Whole Foods Market | Agency: MullenLowe LA | Campaign Photography: Gentl and Hyers | In-Store Photography: Maren Caruso | ECD: Margaret Keene | GCD: Jeff Beberman and Barton Corley | Associate Creative Director: Erica Sanchez | Art Director: Faith Ivory | Copywriter: Chanler Bledsoe | Design Director: Florencio Zavala | Designers: Emilie Hahn and Kelley McQuillen | Production Designers: Josh Neilsen and Eric Warner
![](https://freight.cargo.site/t/original/i/decd595d7579d69e62225b6d1406243a1862ccaf6f86d8b8e78240006fd80153/WFM_ThanksgivingOOHDigitalTurkeynew.gif)
![](https://freight.cargo.site/t/original/i/2559e16313cfbb956bc146b6b939796c5e9b2068fbefd8d9659812dfc875a00a/WFM_ColorTheClassics_InSitu_027_o.jpg)
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![](https://freight.cargo.site/t/original/i/ddf39559a00e338355913c29280102dd5b946d212a02a8cb632f3eae9b9676e0/WFM_ThanksgivingOOHDigitalGif3up.gif)
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![](https://freight.cargo.site/t/original/i/9a477d2e57c111fade51ff6af8c0d7bfe9f6ad348cf675df530efd8549dfd7ad/WFM_ColorTheClassics_InSitu_057.jpg)
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